Profile

Dan Faoro

NECA

Contact Details

NECA

Bio

MARKETING EXECUTIVE
Innovative, collaborative and energetic team leader with more than 15 years of progressive experience in direct marketing, communications, membership, business development, project management and constituent engagement. Proven ability to develop engaging campaigns that drive revenue and enhance ROI as well as build strategic relationships across all levels of an organization including internal and external stakeholders from corporate boards to grassroots organizers and from key members and major donors to political leadership. Proficiencies include:
• Multi-disciplinary team leader
• Extensive data-driven strategic marketing and budget management
• Digital marketing and business analytics
• Executive and board communications
• Brand positioning and stewardship
• Membership engagement and development
• Strategic coalition building with internal and external stakeholders at all levels
• Proven fundraiser and grassroots strategist
• Corporate and member events

CAREER HIGHLIGHTS
• Generated $11M in new and renewal revenue -- exceeded year-end new member revenue targets by 51% -- AIA
• Reorganized corporate event management process to produced savings of 20%+ -- AIA
• Cultivated a strategic business relationship with a Fortune 50 company to help fund the launch of AOPA Live, a major media initiative -- AOPA
• Launched a new digital store with sales of $1M in the opening year, a 260% increase over previous outsourced activity -- AOPA
• Led marketing of nine tradeshows, the largest of which generated $13M -- NACDS
• Cultivated strategic partnerships with ABC-TV, The National Institutes of Health and Drug Store News to launch the Family Health & Caregiver Expo, NACDS' first consumer show, with a 10k+ attendee success -- NACDS
• Played key role in critical post-September 11 continuity of government programs -- The White House
• Increased Human Events subscriber base by more than 234% in less than two years -- Eagle Publishing